Play by Eye is a Deaf-led consultancy supporting organisations to create accessible, inclusive and culturally responsive services. Working across government, education, disability, health and community sectors, the focus is on turning ideas into practical outcomes through collaboration, strategic thinking and implementation.
What we can do together:
- Strategy, planning and implementation
- Project and programme delivery
- Accessibility, inclusion and Deaf cultural advice
- Research, consultation and community engagement
- Facilitation, workshops and resource development
- Evaluation, partnerships and continuous improvement
Support can range from a single workshop or project through to longer-term strategic partnerships
Hi, I’m Amanda!
I’m a Deaf consultant with a passion for bringing people, ideas and communities together to create practical, inclusive change. Over the past 20+ years I’ve had the privilege of working on projects across New Zealand, Australia, the United Kingdom and Europe, helping organisations turn big ideas into meaningful outcomes.
Languages and communication have always been at the heart of what I do. I communicate in seven languages, including New Zealand Sign Language (NZSL), British Sign Language (BSL), American Sign Language (ASL), French Sign Language (LSF), International Sign, English and French. Working across different languages and cultures has given me a deep appreciation for the many ways people connect, learn and collaborate.
Let’s work together.
Whether you need strategic advice, project support, facilitation or Deaf cultural expertise, I’d love to connect.
Get in touch to start the conversation.
What is out there
The following projects highlight a selection of work completed over the years. Together, they demonstrate a collaborative approach to developing practical, inclusive solutions that create lasting impact for organisations and communities.
Tangata Turi – I kōnei mātou hoki! Deaf People – We were here too!
Developed for the Ministry of Education as part of the implementation of the Aotearoa New Zealand Histories curriculum, this national teaching resource draws on research, collaboration with Deaf community members, educators and historians, and accessible resource design. The project supports educators to strengthen cultural capability while ensuring Deaf histories are recognised and valued within the national curriculum.
What is Deaf Space in Australia?
Developed for Deaf Connect Australia, this national report captures the voices of more than 450 Deaf Australians on what makes Deaf Space truly welcoming, inclusive and culturally rich. Exploring physical, mobile and digital spaces, the project combined research, consultation and strategic planning to shape future investment and strengthen community connection across Australia.
Open Sign was a European collaboration involving five countries to develop accessible educational resources for Deaf children aged 7–13. My role included strategic leadership, quality assurance and content development, working with international partners to create engaging resources that supported language development and learning.
Although the original website is no longer available, a selection of project videos can still be viewed on the Open Sign YouTube channel.
The Buzz was a UK online community for Deaf young people aged 8–18. Over three years, I managed the platform, grew membership to around 1,500 young people, and supported members to create and share content, building an active and engaging online community.
Art Pi Junior was a French arts magazine for young people. My role involved co-editing content for Deaf children, working with the editorial team to develop accessible, visually engaging material that supported creativity and inclusion.
Look Smile Chat was a national awareness resource developed in the United Kingdom to help teenagers better understand deafness, communication and inclusion. The project combined short awareness films with lesson plans and teaching resources for secondary schools, supporting teachers to facilitate meaningful discussions about Deaf people.
NZSL Week is New Zealand’s annual celebration of New Zealand Sign Language and Deaf culture. As the inaugural national coordinator in 2007, the focus was on establishing partnerships, developing resources, coordinating national activities and building a sustainable platform that continues to promote the visibility and value of NZSL across Aotearoa.
Motion Capture Avatars – This project explored the use of motion capture technology to create accessible sign language avatars for multilingual communication. Working in partnership with a French technology company, the project demonstrated how digital avatars could support accessible information and communication across multiple sign languages: British, New Zealand, American, French and International Sign Languages
E-Learning: In partnership with La Parole Aux Sourds, I tested and refined a series of French e-learning modules, using user feedback to improve accessibility, usability and content quality before launch.
Learning Activity Development: Working with the Visual Language and Visual Learning Centre, I developed lesson plans to accompany an original American Sign Language (ASL) storybook app. The resources were informed by practice-based research and designed to support language development, visual learning and meaningful classroom engagement.
I enjoy working with organisations to turn ideas into practical, inclusive outcomes. My work brings together strategy, project delivery, accessibility, Deaf cultural expertise and collaboration to help organisations create meaningful and lasting change.
Let’s work together.
Whether you need strategic advice, project support, facilitation or Deaf cultural expertise, I’d love to connect.
Get in touch to start the conversation.
Play By Eye 
